Linkin Park GP app The Linkin Park GP app eatures Linkin Park’s latest hit single ‘Burn it Down’ and Lotus F1 Team’s stunning E20 car. I hope you get excited about Formula 1 too – I’ve been a fan since Ayrton Senna. This also brings Formula 1 to the masses and introduces this amazing racing sport to new audience.
But Lotus F1 team is mixing it up with some very cool partnerships this year, one of them is with Linkin Park for the 2012 Monaco Grand Prix. F1 is elite racing sports, and typically the sponsors are luxury brands. I have to say, I’m completely blown away how Lotus F1 team is marketing their team in a completely new way reaching new audiences with brands that you typically don’t think as F1 “worthy” – like with Angry Birds and announcing the limited edition Angry Birds Lotus game. The game is created together with Linkin Park and Lotus F1 Team to promote Linkin Park’s European Tour kick-off, their new album Living Things coming out on 26th June – and the F1 Monaco Grand Prix taking place in Monaco this weekend. It’s a game that unites rock music and high octane Formula 1 racing. You can download a free app called Linkin Park GP on iTunes for your iPad starting today.
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